The first step to listening to your audience is undoubtedly paying attention when they speak to you (and always responding!). But don’t stop there: go outside your own digital marketing channels or dig deeper into your statistics to learn more about what your customers are like, what they want, think and feel. These 5 tools will help you along the way.
1# YouTube Analytics
Admit it: How long has it been since you took a deep look at your YouTube analytics? If you’re like most marketers, you probably overlook this resource, but you can gain a ton of insight into your audience here.
To learn more about who’s watching your videos
Click on the demographics tab. Here you can find information about your audience’s gender, location, and age. Is this what you expected, or are you in for a surprise? You might be able to use this data to better define your buyer persona.
Another very interesting section is the retention rate
Which shows the Special Database time users spend watching your videos and when they abandon them. If it is below 25%, it is time to rethink your content strategy and make shorter videos.
how to listen to the audience
2# Facebook Audience Insights
Unlike YouTube analytics, Facebook analytics are generally known and used by most marketers. But perhaps you haven’t thought about using them as a way to learn more about your customers and not just to measure the “health” of your Facebook page.
To view statistics about the people connected to your Page, go to the Facebook Ads Malaysia Mobile Number List and click on Tools. You’ll find this option in the drop-down menu at the top right.
Once here, you’ll be able to see data about your audience’s age and gender, location, education level, relationship status, and even profession.
Facebook Analytics at Cyberclick
3# Google Consumer Surveys
Accessible market research is here thanks to Google Consumer Surveys. Simply specify your audience demographics (age, location, family structure, income, etc.) and set up your questions. Within a few days, you’ll have a ton of answers that will help you get a much more accurate idea of what your audience is looking for.
Google Surveys is a paid service, but it’s quite inexpensive (starting at 10 cents per response). With the right questions, it’s sure to be worth the investment.
4# Google Trends
Cotton doesn’t lie… and neither do Google searches. If you need to hone in on your audience’s topics of interest, Google Trends can help you out.
